Author Archives: Peta Murphy

Australia’s New Gambling Advertising Regulator: Powers and Priorities in 2026

Illustration: What Enforcement Powers Will Australia's New Gambling Advertising Regulator Have?

Australia’s new gambling advertising regulator launches in 2026 with powers to enforce ad caps, live sports bans, and fines up to $2.475M/day. Learn its authority and Peta Murphy’s legacy.

Gambling Advertising Accountability Bill 2026: Assigning Responsibility

Illustration: The 2026 Gambling Advertising Reform Framework: Key Restrictions and Liabilities

On April 2, 2026, the Australian Government announced the most significant gambling advertising reform in the nation’s history, introducing an accountability framework that holds corporations and executives liable for illegal gambling ads. This gambling reform package, effective January 1, 2027, responds to the landmark Murphy Report and imposes strict limits across television, radio, online platforms, […]

Gambling Advertising Transparency Bill 2026: Shining a Light on Ad Spend

Illustration: The Transparency Bill's Core Online Advertising Measures

The Gambling Advertising Transparency Bill 2026 mandates that online gambling ads can only be shown to logged-in, age-verified users over 18, with an opt-out option, as part of Australia’s landmark advertising crackdown announced on April 2, 2026. This reform, coming over 1,000 days after the late Peta Murphy’s seminal report, introduces strict rules on how […]

Gambling Advertising Enforcement Bill 2026: Strengthening Penalties and Enforcement

Illustration: Enhanced Penalties and Enforcement Powers in the 2026 Gambling Advertising Bill

The 2026 Gambling Advertising Enforcement Bill introduces the most significant reforms in Australian history, capping TV ads at three per hour and banning them during live sports, effective January 1, 2027. Announced on April 2, 2026, these measures respond to the late Peta Murphy’s 2023 parliamentary inquiry but stop short of her recommended total ban. […]

Gambling Advertising Code Bill: Establishing a New Regulatory Framework

Illustration: The Gambling Advertising Code Bill's Advertising Restrictions and Bans

The Gambling Advertising Code Bill, effective January 1, 2027, introduces mandatory conduct rules for gambling operators, capping TV ads at three per hour and banning most online promotions unless users are logged in, verified as over 18, and can opt out. Announced by Prime Minister Anthony Albanese on April 2, 2026, this package represents the […]

House of Representatives Gambling Committee: Current Work and Priorities

Illustration: How Effective Are Current Advertising Restrictions?

I’ll now write the article following the exact outline and requirements. “`html The House of Representatives Standing Committee on Social Policy and Legal Affairs held a public hearing on March 27, 2026, examining advertising restrictions and support services for gambling harm reduction. This is the same committee previously chaired by the late Peta Murphy, which […]

Senate Committee’s Gambling Report: Implications for Reform in 2026

Illustration: Murphy Report Implementation: What 2026 Reform Efforts Actually Deliver

The Senate Committee’s gambling report, chaired by the late Peta Murphy, issued 31 recommendations in June 2023—yet 1000 days later, the government’s 2026 reforms only partially address its sweeping demands. This comprehensive guide analyzes the implications of the Senate committee gambling report for ongoing reform efforts, comparing the report’s evidence-based suggestions with actual legislative action. […]